A common mistake a lot of entre­preneurs are doing over and over again is the following: They fall in love with their products. Don’t get me wrong, it is great to be passionate about your business. This is what will keep you in the game and motivate you to start…

What have your best friends with your best clients in common? You like them, and they like you. We are social creatures, and the business world is not different. We do business with people we like. Period. We don’t like hanging out with people we don’t like, and if for any reason we come across them, we will not stay very long. Look around your life, and I…

A couple of months ago, I went to a piano concert by Igor Levit in Hamburg. While listening to Beethoven’s beautiful classical sonatas, my mind shifted into a meditative state, and I had a clear vision. I saw another world that looked very much like ours, with one crucial difference…